Lumina Spark – Improving Sales Through “Speed Reading”

In my last blog I talked about personality assessment tools and how one in particular – Lumina Spark – is taking a much more innovative and comprehensive approach by focusing on traits, not types.

Lumina looks at each individual as a unique combination of 24 qualities, some of which may be in direct opposition to one another. We are, after all, complex characters. But what does all of this mean, and how can you use this information to improve the effectiveness of individuals, teams, organizations?  This is the first in a series of blogs where I’ll talk about some examples of how Lumina has helped individuals, teams and organizations improve their communication, their leadership effectiveness, their sales and, by extension, their overall business results. 

Bringing new managers up to speed quickly can be a challenge in and of itself, but when you are one of the world’s largest global franchisors it can be especially daunting. Conveying policies, procedures and brand across a variety of owner/manager cultures is one thing. Add to that creating an environment for success – both with internal colleagues and external customers – and it becomes much more complex. 

When Lumina Spark was added to the company’s 3-day orientation program, the job got easier. Starting with a foundation of self-awareness, participants learned how to “speed read” others and adjust their interactions to more quickly build rapport and make a connection. They role played typical retail scenarios looking for clues such as body language, tone, and content of conversation to guide them in the appropriate approach to the other person to achieve a positive outcome. Speed reading helped them communicate more effectively, accelerate rapport and increase their ability to meet the customer’s needs. It set the stage for their sales success. 

If you’d like to learn more about how Lumina can help your organization, please contact me for your local Lumina Learning Affiliate.  You can reach me at RebeccaBales@luminalearning.com.

Lead on,

Rebecca